Paddy Spence, a veteran of the natural/organic packaged goods industry, and Northwood Ventures, a leading private equity investor in the branded consumer sector, announced today an investment in Zevia LLC, a leading natural calorie-free soda brand. In only three years, the Zevia
Friday, 25 November 2011
Grapholite - A Brand New Online Diagramming Solution to Create Flow Charts and Org Charts
Grapholite announces the final release of its online diagramming solution able to create professional flowchart, org charts, mind maps, Venn charts, etc. that can be used from anywhere: from browser and desktop, Windows and Mac, online and offline.
Grapholite is a smart solution; its intellectual algorithm of connections layout makes the creation of various diagrams virtually automatic minimum manual work is required, says Eugene Akinshin, Co-Founder of Grapholite. All shapes are intellectual objects; all links layout automatically with minimum intersections, so users just need to drag and drop the necessary shapes and simply link them. Grapholite will do the rest of job.
Grapholite is an online flowcharting solution and it provides such benefits as:
Emergen-C
Brand Connections, one of the largest marketing and media companies in the U.S., has donated more than $ 1,000,000 of in-flight media to create awareness around the efforts to clean-up the wildlife and their habitats affected by the oil spill in the Gulf region.
Alacer Corp., maker of Emergen-C fizzy vitamin drink mix, has joined forces with Brand Connections and the National Wildlife Federation (NWF) to help raise money for this cause. Emergen-C is the proud sponsor of 12,500 trays on 100 airplanes for July through September 2010. The in-flight tray tables are being utilized as a platform to spread awareness and raise money to help animals deeply affected by the oil spill.
The Text2Give media campaign encourages passengers to text the word WILDLIFE to 20222 on any mobile device through any carrier to donate $ 10 to NWFs response efforts. The donations will go directly to the National Wildlife Federation clean-up efforts. This campaign has been extremely successful, the second-fastest growing mobile giving campaign in NWFs history.
Sherry Orel, President of Brand Connections said, We have a vested interest in supporting the travel and tourism industries. Our core venue partners include airlines, hotels, resorts and cruise lines that not only have a strong presence in the southeast, but rely heavily on tourism that may be negatively affected by this disaster. Ms. Orel also noted that, "This is the first time Brand Connections has become involved in an initiative like this and we are pleased to provide such a significant contribution to support the good works that are being done.
We are excited to partner with Brand Connections to bring attention to such an important cause, says Ken Vargha, VP of Sales and Marketing for Alacer Corp. Clean water is essential to life, and to Emergen-C. Naturally, we believe in protecting this vital resource, as well as the animals and people that rely on it.
About Brand Connections
Brand Connections (http://www.brandconnections.com) is one of the largest marketing and media companies in North American focused on reaching consumer in a variety of venues. The companys targeted media, product placement and experiential marketing products connect national advertisers with hundreds of millions of consumers in environments such as airlines, hotels & resorts, outdoor sports & recreation center and colleges & universities. Since 2001, Brand Connections has connected more than 400 national brands with over 1 billion consumers. Brand Connections is backed by one of the largest global media-focused private equity firms, Veronis Suhler Stevenson.
About Alacer Corp
For more than 35 years, Alacer Corp., based in Foothill Ranch, CA, has been an industry leader and innovator in developing, manufacturing, and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle.* It produces almost 500 million packets annually of Emergen-C
Leg Up Farm A Contestant in Global Pepsi Contest; Project Would Help Brand New Facility for Children with Special Needs
A new Pennsylvania-based center for children with special needs is a contender to win $ 250,000 in a global contest sponsored by Pepsi. Leg Up Farm (LUF) successfully submitted an entry for the Doing Good: 101 texting competition that would make possible some exciting new additions to its brand new facility that caters to families not just patients. The entry had to make it past a team of Pepsi judges in order to qualify and now the winners will be chosen by popular vote. To vote for Leg Up Farm, you can text 103318 to Pepsi (73774) or vote online. You can vote daily through October. For more information, visit http://www.refresheverything.com/legupfarm.
Pepsis contest is broken into six categories in which the projects will benefit the planet, neighborhoods, arts and culture, food and shelter, health, and education. LUFs entry falls in the health category and would allow the novel new therapeutic center to incorporate sensory gardens into its environmentally friendly design. Leg Up Farm is a hands-on program that provides not just speech, physical and occupational therapy for its patients all together in one central location, which is in itself rare but art therapy, dance therapy, an indoor horse arena/barn and an interactive town center that makes the center a fun destination for families not just a one-stop shop for therapy appointments.
Known as Rainbow Gardens, Leg Up Farms sensory gardens would enhance the environment in which therapy services are delivered to children and their families, make the spaces accessible to persons with disabilities and allow people to enjoy and benefit from nature a core theme of Leg Up Farms approach to therapy for children with special needs.
The Rainbow Gardens will provide walking paths, a meditation garden, and other visual and sensory stimulation for children. The gardens will be designed and installed with minimal impact to the environment and are designed to provide fresh-air opportunities to the children, increased respect for and education about the environment (including the role of wildlife, insects, vegetation, fresh air and sunshine in sustaining us), an understanding about food production, an assistance dog respite area and space for recreation and exercise.
Leg Up Farm opened in April 2010. Founded by Louie Castriota, the father of four, the farm was inspired by his daughter Brooke, 14, who was born with mitochondrial disease.
Leg Up Farm believes that every child is special and that everyone involved in a childs life must work together . . . from family and friends, to doctors and therapists, to teachers, volunteers, and community members. The "Rainbow Gardens" will improve a child's life all while caring for our environment and inspiring a sense of community in the process.
Leg Up Farm will hold an open house on Saturday, Oct. 16, noon-4 p.m. at its new facility in Mount Wolf, Pa., just north of York. Festivities will include the first-ever viewing of the centers new indoor horse arena/barn, an opportunity to meet LUF staff and tour the center, and the unveiling of the centers official live mascot.
For more information on Leg Up Farm, visit http://www.legupfarm.org. To speak with Castriota, call 717-870-3293.
Interesting sidenotes: Louies daughter Olivia is a York College exchange student currently at St. Johns University in York, England. She casts her votes from overseas. Out of 160 grants awarded since February 2010, only one from Pennsylvania has secured funding.
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Koyono Appeals Courts Denial of Preliminary Injunction Against 7 for All Mankind (A VF Corp. Brand). Saks, Inc. Added to Lawsuit
Koyono Company announced that it filed a motion to appeal the denial of a preliminary injunction against 7 for All Mankind, LLC, a VF Corporation brand and added Saks, Inc. as a defendant. A lawsuit (Civil Action No. 3:11-cv-047) was filed in February of 2011 to prevent 7 for All Mankind from infringing on Koyono Company's registered Slimmy
Better Life Maids & Better Life Team Up to Develop a National Name Brand in Green Cleaning
Better Life Maids, a green house cleaning franchise, has teamed up with Better Life, a manufacturer of premium green household cleaning products. Together they hope to create the nations first household name brand in green cleaning.
Founded in 2008, Better Life has made a name for itself by developing a line of household cleaners which are unmatched in safety and unbeatable in performance. Carried coast-to-coast in retailers such as Whole Foods Market, Better Life provides a range of products from their what-EVER! natural all-purpose cleaner to their Oak-Y Dokey wood furniture cleaner and polish. They have also recently launched a 100% plant derived line of hand soaps and lotions.
According to Better Life co-founder and CEO, Tim Barklage, Better Life products provide todays educated and discriminating consumer what they are looking for in a household cleaning product safety, performance and a touch of whimsy. Barklage adds, Our products smell great but they are free of synthetic perfumes and fragrances, they perform great but are free of petrochemicals, and they look great in your home.
Founded in 2008 as well Better Life Maids, up until now, has operated in the St. Louis region. Like its name says, Better Life Maids provides maid services using the entire line of Better Life cleaning products. In addition to these products, Better Life Maids use green cleaning practices, an environmentally friendly fleet featuring the Toyota Prius, and promotes itself as a high quality alternative to most traditional house cleaning services. Co-founder Angela Ricketts, who is the VP of Client Experience at Better Life Maids and has a large social media following states.
I love the fact that we are so accessible to our clients, potential clients, followers, and fans. I wanted to build a business that was transparent, and that shared my own personal values. Our marketing relies heavily on leveraging our Core Values online and developing an ongoing relationship with our clients.
Angela says she relied heavily on developing the culture first. Our Core Values are the fundamental reason we are one of the highest rated maids services in St. Louis. Our Core Values are the standard we set for ourselves every day to deliver an excellent client experience.
While many companies make claims like this it appears that Better Life Maids actually delivers. On its Facebook page are many reviews that verify that the philosophy they have developed is a major part of its success. Angies List, a source of independent reviews by consumers has dozens of A reviews for Better Life Maids as well. In fact for 2010 Better Life Maids received a Super Service Award from Angies List.
Technology has been one of the key reasons for our success as well. We have developed IPhone apps for cleaning checklists and other forms needed in the field. Our dispatch, scheduling, customer relationship management, and accounting software are all tied together with our field service apps. Its all web 2.O hosted software that we can use anywhere. Our systems make it really easy to keep up with the hundreds of clients we have built relationships with in the last 3 years, said Matt Ricketts the President and Chief Experience Officer of Better Life Maids.
As of now Better Life Maids will be expanding along side Better Life into new markets. They are planning an aggressive expansion that includes franchising in new markets, and expanding company owned units when appropriate. The combined marketing efforts of the two brands of Better Life and Better Life Maids, appears to be a first of its kind in the green product and service sector, with a service brand directly supporting the efforts of a household product line. We wanted to create a partnership that really strengthened our consumers affinity for Better Life. We wanted to create something really unique that had the potential to educate, and introduce people to the Better Life brand. Better Life Maids was a natural extension, and compliments our grass roots efforts to build a name brand in green household cleaning that people can trust and count on, said Tim Barklage.
About Better Life Maids
Better Life Maids is a green house cleaning service founded in St. Louis, MO. It has created a unique marketing partnership with Better Life a natural household cleaning products manufacturer. Together they are working to create the first national name brand in natural household cleaning products and green house cleaning services. Better Life Maids is expanding in select markets through a franchise development system. For more information visit http://www.betterlifemaids.com or http://www.cleanhappens.com.
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