ClickSquared Hosts Second Annual Cross-Channel Marketing Summit

Boston, MA (PRWEB) September 28, 2011

ClickSquared, a global provider of cross-channel marketing software and services, hosted its second annual Cross-Channel Marketing Summit on September 15th in Boston. Kicking off the one-day client summit, acclaimed author, business strategist, and a founding partner of Peppers & Rogers Group Martha Rogers presented Standing Up and Standing Out, Customer Experience Management and Trustability in the Multi-channel Firm.

Attendees included senior leaders from across the banking, professional sports, travel and hospitality, retail and non-profit industries. Through client case studies shared by The Kraft Sports Group, The Leading Hotels of the World and other sessions, attendees shared ideas and gained deeper insight into how to fully leverage ClickSquareds cloud marketing software to improve their marketing performance.

We were thrilled with the turn-out and participation in our second annual Cross-Channel Marketing Summit. Attendees came away with a richer appreciation of the evolving discipline of cross-channel marketing and a practical understanding of best practices across topics ranging from campaign design and delivery to analysis and measurement, said Wayne Townsend, CEO, ClickSquared.

The Summit also included a preview of ClickSquareds highly anticipated cloud marketing platform, The Cross-Channel Marketing Hub, which will be officially launched at the Direct Marketing Associations annual event in early October. The Hub includes an enterprise-class campaign management capability that allows marketers to enjoy the convenience and cost-efficiencies of the cloud. Attendees provided enthusiastic feedback and are looking forward to using The Hub to accelerate their marketing efforts and further improve their marketing results.

About ClickSquared:

ClickSquared is a global provider of cross-channel marketing software and services. With innovative offerings ranging from self-service campaign management to fully managed customer engagement and loyalty programs, ClickSquareds pioneering cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the worlds best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

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Branding Veteran Marc Glazer Joins Kobie Marketing

St. Petersburg, Florida (PRWEB) August 23, 2011

Kobie Marketing, a recognized leader in the loyalty marketing industry, today announced the appointment of Marc Glazer to Vice President, Brand Loyalty. In his new position Mr. Glazer will direct all agency creative services and provide leadership to Kobies own marketing and branding efforts.

Marc is the consummate communications professional, notes Kobie President Michael Hemsey, and his insight, past experiences and branding expertise will bring a new dimension to the creative offerings available to our clients. We are extremely excited about Marc joining us and look forward to his strategic and creative contributions to help drive customer engagement and positive business results for all of our clients.

Glazer has more than 20 years experience in the advertising and marketing communications industry. He has worked on both the client and agency sides of the business, designing effective message strategies and executing campaigns across a variety of digital and traditional media. He most recently served as the Copy Director/ACD of Milwaukee based agency, Hanson Dodge Creative, providing creative direction, branding strategies and copy development for clients like Trek Bicycles and Wilson Sporting Goods. While at Hanson Dodge he also collaborated with Kobie on the evolution of their own brand and marketing plans and worked on a variety of other accounts in both consumer and B2B markets.

The challenges associated with the branding and communications strategies of today are formidable, states Glazer, and we must constantly strive for true understanding of where we want to go before we try to get there. When we critically align our strategic thinking with stated goals and objectives we have the opportunity to advance the customer experience and deliver exceptional results for our clients. Glazer added that he was looking forward to changing the loyalty marketing paradigm and expressed a desire to help make loyalty more of an upfront strategy, not an afterthought. Additionally, Glazer said he was extremely excited about the opportunity to help evolve Kobies own brand, including efforts to maximize the power of Alchemy, Kobies world-class technology platform, through the marketing lifecycle.

Glazers past experiences have provided a solid foundation in the branding, messaging and strategic planning disciplines. He previously served in senior positions at Eddie Bauer and The Swiss Colony, and his personal portfolio of communications work extends across a variety of vertical markets, including retail, catalogue, financial services, health care and consumer products. He began his career as a copywriter. He is a past ADDY award winner and taught branding at the Extra Bold School in Madison. Glazer holds a BA in English, with emphasis on Creative Writing, from the University of Wisconsin.

About Kobie Marketing

For over 20 years, Kobie has been a recognized leader in the loyalty marketing industry. Through award-winning loyalty marketing campaigns and continuous reinvention of how firms execute effective programs, Kobie's clients enjoy incremental revenue, product and household penetration, and brand advocacy.

Today, Kobie Marketing leads the loyalty marketing industry with a relentless focus on delivering the best customer experience, through proprietary technologies and award-winning campaigns. Kobie Marketing is spearheading the mobile loyalty revolution with its Social Media, SMS, MMS and Mobile Application loyalty solutions. Kobie manages loyalty management programs for many of the world's most successful brands: AMC Entertainment, Bank of America, Barnes & Noble, BJ's Restaurant and Brewhouse, Comcast Corporation, Hawaiian Airlines, Royal Bank of Canada, Royal Caribbean Cruise Lines, Time Warner Cable, and Verizon Communications. Visit Kobie at http://www.kobie.com.

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Virtuoso Legal Marketing Launches a New Website & Web Design Services for Small Law Firms

Dickson, TN (PRWEB) November 02, 2011

Virtuoso Legal Company now offers complete website strategy services geared for the small law firm. From website design and hosting to maintenance and Internet marketing, they have it all under one roof. It is now no longer necessary for a law firm to work with separate companies to satisfy the requirements to have a well-designed, highly visible website that generates leads.

Founded in 2010, Virtuoso Legal Marketing is a sister company to Work Media LLC, which has been providing search engine optimization (SEO) services to companies of all sizes all over the United States since 2005. Unlike most other companies providing web design services to law firms, Virtuoso Legal Marketing started as an SEO company first, and the idea of generating website leads drives everything the company does.

In addition to website design and on-page SEO services, Virtuoso Legal Marketing can facilitate email marketing, pay per click (PPC) management, local search and Google Places optimization, complete link building services and custom programming.

It is not only its SEO orientation that sets Virtuoso Legal Marketing apart from other web design companies, but the core principles under which it operates: market exclusive service whereby the company will not promote firms that compete against its clients in the same markets and practice areas; no contract requirement; and all work is actually performed in-house by Internet marketing professionals who have years of experience working with law firms.

Contact: Jerry Work

Office: 615-675-8793

Toll Free: 800-281-2226

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Eliminating Cold Calling with CRM-Based Marketing Automation: ApexTwo to Present at National CRM Conference - SugarCon 2010

Chicago, IL (PRWEB) March 26, 2010

ApexTwo, online marketing automation and lead generation specialists for small and midsized businesses, announced today that ApexTwo's Brian Briggs will again be a featured speaker at SugarCon 2010 on April 14th in San Francisco, where he will present an innovative lead generation process based on the integration of the client's website, email delivery, and CRM systems which now generates hundreds of qualified leads.

Together with their marketing automation and CRM integration partner ApexTwo, FWK recently completed this new, automated marketing solution that integrates their website, email delivery platform, and SugarCRM into a cohesive lead generation and lead management solution. As a result, they have been able to successfully convert their cold call-driven sales process to a more productive inbound response approach targeted on warm leads, and prioritized by lead scores and sales stages.

Planning to attend SugarCon 2010? ApexTwo would like to meet you. Please drop a line at sugarcon(at)apextwo(dot)com to arrange a meeting.

To learn more about how ApexTwo helps companies grow business volumes through the creation of successful demand generation and lead management solutions, please visit http://www.apextwo.com.

About ApexTwo Inc.

ApexTwo helps companies grow revenue and reduce cost through the deployment of strategies and technologies for online marketing, demand generation, sales automation, and CRM, with less risk and lower cost.

About Flat World Knowledge, LLC

Founded in 2007 by textbook publishing industry veterans Jeff Shelstad and Eric Frank, privately held Flat World Knowledge is a leading publisher of open textbooks for higher education. T textbooks are written by the world's leading subject matter experts. The books are peer-reviewed, professionally edited, and made available for free online access as well as under an open-source license, to educators and students. Educators have the freedom to use the books as-is, or to reorganize and edit.

About SugarCon 2010

SugarCon 2010, SugarCRM's fourth annual user and customer conference scheduled for April 12-14 in San Francisco, brings together SugarCRM users, developers, partners, and experts from around the world. Packed with two days of business, technical, and product presentations, SugarCon provides practical knowledge that you can apply to improve your company's performance.

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Speakers Will Bring Their Best Marketing Ideas to Grassroots.org Events

New York City (PRWEB) July 12, 2011

Though your organization is called a nonprofit, it still needs money to survive.

A group with the grand vision of making technology more accessible to cash-strapped groups will host a series of how-to workshops in New York City in August. For nearly a decade, Grassroots.org has provided non-profit organizations with free technology and marketing assistance. Today the group has more than 4,000 members.

The workshops, scheduled every Thursday in August, will help nonprofits unlock resources that could help them succeed on the web and beyond, said Alice Luu, executive director of Grassroots.org.

The workshop series is targeted toward nonprofits that dont have the capacity to or know how to build marketing strategies, or how to start up a public relations plan or social media, she explained.

Grassroots.org has more than 200 members in the New York area.

We want to meet with volunteers, nonprofit professionals and our supporters, and provide an intimate opportunity for them to learn and network amongst each other, Luu said.

Different topics will be discussed each Thursday, she added.

The first presenter on Aug. 4 is Catchafire, an organization focused on connecting skilled professionals with nonprofits in need of their services.

For some nonprofits times are tough, and properly leveraging pro bono resources can boost a groups bottom line, Catchafire Community Manager Ruti Wajnberg said.

We identify needs for organizations and we structure projects to make it easy for the professionals, Wajnberg said in a telephone interview.

Catchafire volunteers have assisted nonprofits in the New York area with projects related to finance, marketing, public relations, social media, fundraising and many other fields.

We have found that a lot of professionals want to give in this way, Wajnberg said.

Each month the group trains nonprofits in pro bono 101, she explained.

Its something that I think organizations do not think about enough, Wajnbuerg said. Managing your volunteers or your pro bono professionals is not as simple as it seems.

She said New York City has the second lowest volunteer rate in the nation.

Were trying to change that here in New York, Wajnberg said.

Eric Mohr is scheduled to speak Aug. 11. Mohr operates EBM Direct Marketing Services LLC. He is an expert at online and offline marketing and helped Grassroots.org triple its website conversion rate, Luu said.

Nonprofits are a business, theyre just a non-profit business, Mohr said in a telephone interview.

Making payroll and keeping the lights on costs money, which means nonprofits must focus on why their efforts are marketable, he explained.

The type of advertising that I provide is performance driven, Mohr said. Instead of having a marketing list, were using keywords. Instead of having paper, were using digital.

Many nonprofits are not sure where to turn when it comes to marketing themselves using technology.

I will be speaking about various digital and offline solutions nonprofits can utilize by directing financial resources to media returning the highest return on investment, Mohr said. The overall objective is to learn how to test various forms of direct response media and through analysis, target those returning a positive ROI.

For nonprofits operating in survival mode in a down economy, Mohr said the information he will present is key to using dwindling financial resources as efficiently as possible.

I want them to focus on what is out there for small and midsized companies, Mohr said. Ill be discussing search marketing, email marketing, direct mail, promotional products and mobile marketing.

Meanwhile, those who attend the workshop on Aug. 25 will hear from Josh Abdulla, CEO of LetGive.

We work with nonprofits and application developers, and we help nonprofits raise money through the use of technology and applications, Abdulla said.

Most nonprofits he encounters know they need a slick app to succeed in the competitive world of fundraising.

They want to have a mobile application, but it costs way too much for them to develop it, Abdulla said.

Mobile apps are used by nonprofits to collect money, increase their engagement with contributors and gather information about potential donors. Using mobile applications, LetGive connects for-profit companies that believe in certain causes with the nonprofits that support the movements.

Each Grassroots.org workshop is scheduled from 6:30 to 9:30 p.m. at Culture Fix, located at 9 Clinton Street in Manhattan. Details about tickets will be posted on Grassroots.orgs website in the next few weeks.

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The Need to Know Info to Grow Your Business in 2011 -- Madwire Media Launches Marketing Online 2011

Loveland, CO (PRWEB) March 7, 2011

Almost three months into the New Year and many businesses are now asking themselves, how can my business grow in 2011? What works? What doesnt work? How much money will a marketing campaign cost? These questions can be scary, but not if you have a phenomenal marketing plan that drives results.

To be successful in business, a website design that converts clicks to customers, proper on and off-site SEO, and diversified marketing online that has the best possible return on investment is crucial. Getting those three things right is not easy, but Madwire Media's new Marketing Online 2011 guide provides expert guidance on all three totally free. Prepare for your business to burst at the seams.

Madwire Media's new Marketing Online 2011 guide explains how and why marketing online is crucial to business and the proven techniques that can and will grow businesses faster than expected. With 22 pages of abundant information, your business is sure to be inspired and thrive after you read what Madwire Media has to say.

The best part about this free guide is what comes with it. Not only does it include 22 pages of information, it also includes super sick website design mockup, free website SEO analysis and free webinar access. So don't delay. If you are ready for your business to dominate, visit the website and get your free Marketing Online 2011 guide today, http://www.marketingonline2011.com.

Original content created by Madwire Media http://www.madwirewebdesign.com

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